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Journal of Business Ethics

, Volume 14, Issue 11, pp 893–907 | Cite as

Retailers' professional and professio-ethical dilemmas: The case of Finnish retailing business

  • Tuomo Takala
  • Outi Uusitalo
Article

Abstract

The main purpose of this paper is to put forth the concept of ethics, present ethical theories and, finally, consider some business ethics issues in the context of retailing practices. In the first part of this paper we seek to motivate the research task. The importance of conducting ethical analysis is stressed. In the second part of the paper several ethical theories: utilitarianism, deontology and virtue ethics are presented. This part serves as a basis for research interviews, e.g. it is possible to examine retailers' opinions about their professional virtues, and try to position these opinions in relation with utilitarianism and deontology. In the third part the empirical findings about the retailing business ethics are set forth. This part suggests that there prevails among retailers some kind of confusion about what are ethical issues and what is not ethical in their daily professional practices. To avoid this confusion four main principles were put forth by the Finnish retailers. The principles were: 1. Freedom versus rules; 2. Principles versus moralizing; 3. Boundaries versus transition; 4. Economy and moral versus subjective judgment.

Keywords

Economic Growth Business Ethic Ethic Issue Empirical Finding Professional Practice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Kluwer Academic Publishers 1995

Authors and Affiliations

  • Tuomo Takala
    • 1
  • Outi Uusitalo
    • 1
  1. 1.University of JyväskyläJyväskyläFinland

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