Journal of Business Ethics

, Volume 11, Issue 1, pp 61–70 | Cite as

The movement for reforming American business ethics: A twenty-year perspective

  • Simcha B. Werner


This paper presents a succinct review of the movement for moral genesis in business that arose in the 1970s. The moral genesis movement is characterized by: (a) the rejection of the premise that business and ethics are antagonistic; (b) the rise of the Issues Management approach, which stresses the social responsibility of the corporation: (c) disdain of government regulation as a means of business moralization, and (d) a search for control measures aimed at improving organization moral behavior. This movement now begins to give rise to a new organizational model, the “Self-Moralizing Corporation,” which transcends existing paradigms of corporate rectitude. The tenets of the “Self-Moralizing Corporation” are that: (a) the moral behavior of members is a requisite to the attainment of organization goals; (b) individual moral behavior is an asset which must be managed and developed by the corporation; (c) individual moral development is a collectively and individually shared responsibility; and, (d) the maintenance of moral values is more important than the preservation of organization structure.


Economic Growth Business Ethic Social Responsibility Organization Structure Control Measure 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Kluwer Academic Publishers 1992

Authors and Affiliations

  • Simcha B. Werner
    • 1
  1. 1.Dept. of Political ScienceUniversity of HaifaHaifaIsrael

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