Skip to main content
SpringerLink
Log in

Corporate giving: A look at the arts

  • Published:
Journal of Business Ethics Aims and scope Submit manuscript

Abstract

The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • ‘Actress Strives to Strengthen Business-Art Ties’,The Houston Post (October 31, 1981), 3F.

  • Arlow, Peter and Martin J. Gannon: 1982, ‘Social Responsiveness, Corporate Structure and Economic Performance’,Academy of Management Review 7, pp. 235–241.

    Google Scholar 

  • Armstrong, Scott: 1981, ‘Corporate Largesse Crucial to the Arts’,The Houston Post (October 11), 14AA.

  • ‘Can Companies Fill the Charity Gap?’Business Week 27 (July 6, 1981).

  • ‘Corporate Giving Now More Difficult’,Houston Chronicle (April 22, 1982), Section 3, p. 8.

  • ‘Corporations Reluctant to Offer More Gifts to Cover Shortages from Cuts, Survey Says’,The Houston Post (January 28, 1982), 3B.

  • Council for Financial Aid to Education (1982),Annual Survey of Corporate Contributions, Table 12, n.p.

  • Egger, Gerald: 1981, ‘Latter-Day Medici: American Business Assuming Major Role in Preservation, Support of the Arts’,The Houston Post (March 29), 19C.

  • Garvin, Jr., C. C.: 1981, ‘Guidelines for Giving’,The Lamp 63 (Winter), p. 0–1.

    Google Scholar 

  • Gerber, Eric: 1981, ‘PBS Compromises Itself with Deal on “Annie” Premieres’,The Houston Post (September 23), 14AA.

  • Hazard, John W.: 1981, ‘Making Your Donation Count’,U.S. News and World Report 88 (October 12).

  • Koch, Frank: 1981, ‘A Primer on Corporate Philosophy’,Business and Society Review 38, pp. 48–52.

    Google Scholar 

  • Moskowitz, Milton: 1981, ‘Corporate Gifts to Charity Pushed’,The Houston Post (November 8), 23C.

  • ‘Music Knowledge on Decline Among U.S. Students’,The Houston Post (January 4, 1982), 10A.

  • Newman, Barry: 1982, ‘Artists in Holland Survive by Selling to the Government’,The Wall Street Journal (January 7), pp. 1,13.

  • Phillips, William E.: 1982, ‘Why Business Must Support the Arts’,Viewpoint 2, pp. 26–28.

    Google Scholar 

  • Porter, Sylvia: 1982, ‘President's Call for Volunteerism Falls on Tired Ears’,The Houston Post (March 28), 8BB.

  • ‘Reagan Says Recession Caused by Past Spending’,The Houston Post (January 15, 1982), 7A.

  • Reese, Michael: 1981, ‘Let Volunteers Do It’,Newsweek 26 (October 5).

  • ‘Robert R. Herring Dies’,The Houston Post (October 12, 1981) 1.

  • Saltzman, Cynthia: 1982, ‘Recession Impact Hits Arts Organizations Hard, Forcing Cutbacks and Limiting Any Innovations’,The Wall Street Journal 50 (December 7).

  • ‘Shareholder Rights Advance, in an Unusual Way, at Berkshire Hathaway Inc.’,The Wall Street Journal (October 29, 1981), 1.

    Google Scholar 

  • Smith, Lee: 1981, ‘Shareholders Get to Vote on Charity’,Fortune (November 30, 1981), pp. 169–170.

  • Starling, Grover: 1980,The Changing Environment of Business (Kent Publishing Company, Boston).

    Google Scholar 

  • ‘Strong Policy on Arts Urged’,The Houston Post (September 29, 1981), 6A.

  • ‘Texas a Big State, but in Funding the Arts It's Tiny’,The Houston Chronicle (March 25, 1981), Section 3,8.

  • ‘Tithing Profits Becomes Tax-Deductible, But Will Anybody Do It?’The Wall Street Journal (January 14, 1982), 1.

  • ‘2 Houstonians, Ex-Quarterback Named to White House Panels’,The Houston Post (December 3, 1981), 6B.

  • United States Steel Foundation Inc.: 1980,Annual Report (November 30), 12.

Download references

Author information

Authors and Affiliations

  1. Dept. of Marketing, College of Business Administration, University of Houston, University Park Campus, 77004, Houston, TX, USA

    Bette Ann Stead

Authors
  1. Bette Ann Stead
    View author publications

    You can also search for this author in PubMed Google Scholar

Additional information

Bette Ann Stead is Professor of Marketing at the College of Business Administration of the University of Houston. Previously she was Assistant Professor at Lamar University, Beaumont, Texas. She is the editor of Women in Management,Prentice-Hall, Inc. (1985) and wrote several articles in the Library Quarterly, Business Horizons, Academy of Management Journal, IEEE Transactions on Engineering Management,and Vital Speeches of the Day.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Stead, B.A. Corporate giving: A look at the arts. J Bus Ethics 4, 215–222 (1985). https://doi.org/10.1007/BF00705622

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF00705622

Keywords

Search

Navigation