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Additional information
Gerald D. Sentell is Associate Professor of Marketing, College of Business Administration, The University of Tennessee, Knoxville, Tennessee 37916, U.S.A. This paper has benefitted from advice and ideas offered by Professor Hans B. Thorelli of Indiana University and Professors John Moore and Bill Cole, of the University of Tennessee. Any errors or weaknesses that might remain are the sole responsibility of the author.
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Sentell, G.D. The need for universally applicable conceptualizations of consumer policy issues and instruments: Remarks on the papers by Maynes in JCP, 3, 1979/2 and 3+4. J Consum Policy 4, 249–253 (1980). https://doi.org/10.1007/BF00687657
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DOI: https://doi.org/10.1007/BF00687657