This study evaluates responses to the Real Estate Ethical Code. Voice Stress Analysis (VSA) is used to evaluate the responses of real estate sales people to ethically-based questions. The process and the responses given enabled the authors to gain insight into pressure-causing ethical situations and to explore new uses of VSA. Some respondents were stressed while following the ethical code guidelines. Others showed no stress about breaking the formal code. The study reaffirms that the presence of formal ethical guidelines does not assure that the rules will be willingly followed.
This is a preview of subscription content, access via your institution.
Buy single article
Instant access to the full article PDF.
Price includes VAT (USA)
Tax calculation will be finalised during checkout.
Bell, A.: 1981, ‘The PSE: A Decade of Controversy’, Security Management March, pp. 63–74.
Brickman, Glen: 1976, ‘Voice Analysis’, Journal of Advertising Research June, p. 44.
Cavanagh, Gerald and McGovern, Arthur: 1988, Ethical Dilemmas in the Modern Corporation (Prentice Hall), p. 5.
Cheavening, Richard: 1986, ‘Can Free Enterprise Survive Ethical Schizophrenia?’, Business Horizons March–April, p. 5.
Frankel, Mark S.: 1989, ‘Professional Codes: Why, How, and with What Impact’, Journal of Business Ethics 8, pp. 109–15.
Kubis, Joseph A.: 1974, ‘Comparison of Voice Analysis and Polygraphs as Lie Detection Procedures’, Polygraph March, pp. 1–41.
Lantos, Geoffrey P.: 1987, ‘A Theology of Marketing Ethics’, Proceedings of the Marketing Ethics Conference November, pp. 7–16.
McCoy, Bowen H.: 1983, ‘The Parable of the Sadhu’, Harvard Business Review September/October, pp. 107.
Murphy, Patrick: 1987, ‘Implementing Business Ethics’, Proceedings of the Marketing Ethics Conference November, pp. 1–6.
Nelson, Ronald and Schwartz, David: 1979, ‘Voice Pitch Analysis’, Journal of Advertising Research October, pp. 55–9.
Nighswonder, Nancy and Martin, Claude, Jr.: 1981, ‘On Using Voice Analysis in Marketing Research’, Journal of Marketing Research August, pp. 350–5.
Peter, Robert: 1980, ‘A Hard Look at Voice Lie Detectors’, Security Management October, pp. 21–3.
Sackett, Paul, R., and Decker, Phillip: 1979, ‘Detection of Deception in the Employment Context: A Review and Critical Analysis’, Personnel Psychology Autumn, pp. 500–1.
Dean Allmon, Associate Professor of Marketing at the University of West Florida and James Grant IV of the University of South Alabama have worked in the field of Voice Stress for almost 10 years. Both Professors have been lecturers on Society and Ethics in the business field.
About this article
Cite this article
Allmon, D.E., Grant, J. Real estate sales agents and the code of ethics: a Voice Stress Analysis. J Bus Ethics 9, 807–812 (1990). https://doi.org/10.1007/BF00383279
- Economic Growth
- Real Estate
- Stress Analysis
- Ethical Guideline