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Real estate sales agents and the code of ethics: a Voice Stress Analysis


This study evaluates responses to the Real Estate Ethical Code. Voice Stress Analysis (VSA) is used to evaluate the responses of real estate sales people to ethically-based questions. The process and the responses given enabled the authors to gain insight into pressure-causing ethical situations and to explore new uses of VSA. Some respondents were stressed while following the ethical code guidelines. Others showed no stress about breaking the formal code. The study reaffirms that the presence of formal ethical guidelines does not assure that the rules will be willingly followed.

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Dean Allmon, Associate Professor of Marketing at the University of West Florida and James Grant IV of the University of South Alabama have worked in the field of Voice Stress for almost 10 years. Both Professors have been lecturers on Society and Ethics in the business field.

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Allmon, D.E., Grant, J. Real estate sales agents and the code of ethics: a Voice Stress Analysis. J Bus Ethics 9, 807–812 (1990).

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  • Economic Growth
  • Assure
  • Real Estate
  • Stress Analysis
  • Ethical Guideline