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Corporate ethical performance: Trends, forecasts and outlooks

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Executives, professionals, educators and labour leaders are requesting an update on corporate ethical trends. This article presents an examination of why the interest in corporate ethics is growing both in society and in corporations. An analysis follows of how corporations are responding to this interest, and of how that response might be enhanced through improved second-generation codes of ethical performance.

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Leonard J. Brooks B. Com., MBA, FCA, is a Professor of Accounting at the Faculty of Management and Erindale Campus of the University of Toronto. Before joining the University, he held the rank of Director of Manpower and Audit Manager at Touche Ross and Co., Chartered Accountants. His most recent monograph is entitled Canadian Corporate Social Performance.

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Brooks, L.J. Corporate ethical performance: Trends, forecasts and outlooks. J Bus Ethics 8, 31–38 (1989).

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