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Robert George Wyckham is Associate Professor at the Faculty of Business Administration, Simon Fraser University and at present Director Undergraduate Programs. He was formerly Visiting Professor at the Michigan State University and the University of Manchester. He was the author of Problems in Branch Bank Administration and coauthor of Images and Marketing and Small Business Management: Text and Cases. He further published articles in various journals, e.g. Journal of the Academy of Marketing Sciences. Journal of Retailing and European Journal of Marketing.
Peter M. Banting is Professor at the Faculty of Business, McMaster University and at present Visiting Professor at the Institute for International Studies and Training, Fujinomiya, Japan. He was formerly Visiting Professor at the Cranfield School of Management, Bedfordshire, England, at York University, and at the Wilfrid Laurier University. His most important publications are: Ross, R. E. and P. M. Banting, ‘Improving Canada's Global Competitiveness’, Business Quarterly (1981), 41–46 and Banting, P. M., Canadian Marketing (McGraw-Hill Ryerson Ltd., Toronto, 1977), 305 pp.
Anthony K. Wensley is Lecturer and Head of the Micro-computor Group at the University of Waterloo. He was formerly Lecturer at McMaster University, Hamilton, Ontario. His most important publications are: ‘The Teaching of Computing Using Micro-Computers’, I.B.S.C.U.G. Conference (San Francisco, 1982), and Wensley, A. K., ‘The Efficiency of Canadian Foreign Exchange Markets’, McMaster Faculty of Business Working Paper, No. 161.
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Wyckham, R.G., Banting, P.M. & Wensley, A.K.P. The language of advertising: Who controls quality?. J Bus Ethics 3, 47–53 (1984). https://doi.org/10.1007/BF00381713
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DOI: https://doi.org/10.1007/BF00381713