Integrity in the corporation: The plight of corporate product advocates

Abstract

The integrity of corporate product advocates (advertisers and salespersons) is questionable for the same reason the integrity of lawyers is questionable. In both cases the requirements of a professional role inevitably lead to forms of deception. However, the integrity of lawyers has been taken to be a more serious issue than the integrity of product advocates. I consider why this is so, and I conclude that we should pay more attention to the integrity issue in the corporate case. In addition, I consider a parallel set of arguments that purport to justify a lack of integrity among product advocates and lawyers respectively. According to these arguments, a great social good is obtained from the institutions, corporate and legal, of which these persons are essential participants. Against these arguments, I emphasize the overriding importance of integrity, both within institutions and in society at large.