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Hans Kasper is Associate Professor of Marketing and Hein Schreuder Professor of Business Economics at the Faculty of Economics and Business Administration, University of Limburg, P.O. Box 616, NL-6200 MD Maastricht, The Netherlands.
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Kasper, H., Schreuder, H. Consumers as kids or kidding consumers: A reply to Agneta Stark. J Consum Policy 9, 95–99 (1986). https://doi.org/10.1007/BF00380314
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DOI: https://doi.org/10.1007/BF00380314