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Consumer reporting should evaluate organizations from the consumers' point of view. Objections to the paper by Kasper and Schreuder

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Reference

  • Kasper, H., & Schreuder, H. (1985). Consumer reporting: A conceptual framework for the organizational level. Journal of Consumer Policy, 8, 267–285.

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  1. Agneta Stark
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Agneta Stark is an Associate Professor in the Department of Business Administration, University of Stockholm, S-106 91 Stockholm, Sweden.

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Stark, A. Consumer reporting should evaluate organizations from the consumers' point of view. Objections to the paper by Kasper and Schreuder. J Consum Policy 9, 91–94 (1986). https://doi.org/10.1007/BF00380313

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  • DOI: https://doi.org/10.1007/BF00380313

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