Abstract
In 1973, the British Government created the official post of Director General of Fair Trading with, inter alia, the power to produce and distribute information and advice to consumers in the United Kingdom. This paper describes how the Office of Fair Trading set out to perform this function, using a variety of media, and the lessons learnt about the consumer's reaction to and absorption of consumer advice material. It finally forecasts the likely trends in demand for consumer information material.
Zusammenfassung
Die britische Regierung schuf 1973 die Position eines Generalbevollmächtigten für Handelsund Wettbewerbsfragen, die u.a. auch die Kompetenz erhielt, Verbraucherinformationen zu erarbeiten und bereitzuhalten und Verbraucherberatung durchzuführen.
Der Beitrag berichtet, wie und mithilfe welcher Medien diese Aufgaben erfüllt werden, und über die Erfahrungen, die mit der Reaktion der Verbraucher und deren Akzeptanz der Beratungsmaterialien gemacht wurden. Abschließende Überlegungen befassen sich mit zukünftigen Entwicklungen der Nachfrage nach Informationsmaterialien.
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Additional information
John Perry is the Chief Information Officer at the Office of Fair Trading, Field House, Bream's Buildings, London EC4A 1PR, England.
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Perry, J. The provision of information on consumer rights: British experiences. J Consum Policy 9, 345–358 (1986). https://doi.org/10.1007/BF00380304
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DOI: https://doi.org/10.1007/BF00380304