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An investigation into the reliability of intended visitation behavior

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Abstract

A test-retest analysis indicates reliability of responses regarding intention to visit, annual number of trips, and length of stay for three different lake levels. Comparison of actual length of stay and intended length of stay at the same lake level indicates validity of this type of intended visitation behavior. In addition, all three types of intended visitation behavior was statistically different across the three lake levels. Thus intended visitation behavior appears to be a viable approach to estimate changes in recreation use in response to changes in environmental quality for both economic efficiency and regional economic impact analysis.

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Funding for the data collection in this paper was provided by the Public Service Research and Dissemination Program. Support for the data entry and analysis provided by Agricultural Experiment Station Regional Research Project W-133. Brian Roach, University of California-Davis provided numerous suggestions for improving the clarity of the exposition. lastly two referees aided in the focusing of the paper and its relationship to existing research in marketing.

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Loomis, J.B. An investigation into the reliability of intended visitation behavior. Environmental and Resource Economics 3, 183–191 (1993). https://doi.org/10.1007/BF00338784

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