Abstract
This paper evaluates the allocation, coordination, priority assignments and new directions in the research efforts towards a consumer policy. The formulation of a consumer policy is an essential component of a quality-of-life policy. It is shown how interdisciplinary efforts could foster this endeavor.
The consumer welfare should be central to the political economy system. Thus a detailed analysis of the primary elements that interrelate to produce possible levels of welfare are examined. In depth consideration of the following five points consitute the bulk of the paper: (i) consumer choice and freedom, (ii) controls available to consumers over their environment, (iii) the demographic characteristics of consumer populations over the life-cycle, (iv) the interaction between the individual and the group emerging from the hierarchies of influence at the individual, group and society levels, (v) structure of the markets, degree of concentration and business practices related to sales.
As a result of this analysis it can be concluded that several policy measure can redress the balance of power between consumers, business and government, however there is an urgent need for action by the consumers themselves. The initiative for effective social action in consumerism rests in the last resort with the consumers themselves. They can and do form coalitions which can be effective in influencing the course of events.
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I am grateful to Shirley Schecter (Queens College) for many discussions, also to my colleagues, especially Prof. M. Griffin and E. Wiegand for suggestions. Gregory Falkin as graduate student and research assistant has been particularly helpful.
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Clemhout, S. Assessment of consumer research for a valuation of a quality-of-life policy. Soc Indic Res 1, 329–357 (1974). https://doi.org/10.1007/BF00303862
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DOI: https://doi.org/10.1007/BF00303862