Sex Roles

, Volume 9, Issue 4, pp 527–539 | Cite as

Sexist language and person perception: Evaluation of candidates from newspaper articles

  • Signe A. Dayhoff

Abstract

Use of sexist language significantly affects the evaluation and perception of candidates for office. Simulated newspaper articles describing a candidate were presented to subjects who rated candidates on evaluation and gender-stereotyping measures. Variables of degree of linguistic sexism, stimulus person sex, gender appropriateness of elective office, and subject sex were manipulated in a 2×2×3×2 factorial design. A significant three-way evaluation interaction indicated that linguistic sexism causes women to be negatively evaluated when seeking a “masculine” or “neutral” office. A significant two-way stereotype interaction suggested that linguistic sexism made more salient the gender appropriateness of the offices — candidates running for the “masculine” offices were perceived as more “masculine,” and candidates for the “feminine” offices as more “feminine.”

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Copyright information

© Plenum Publishing Corporation 1983

Authors and Affiliations

  • Signe A. Dayhoff
    • 1
  1. 1.Psychology DepartmentBoston UniversityUSA

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