Sex Roles

, Volume 13, Issue 1–2, pp 9–19 | Cite as

Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of sexism on american television commercials

  • A. Chris Downs
  • Sheila K. Harrison


Frequencies of attractiveness-based messages were examined on 4,294 network television commercials. As expected, attractiveness statements appeared to be associated more with food and drink and personal care ads, and with female performers and with male voice-overs. Implications of an association of women and attractiveness on television are explored.


Social Psychology Personal Care Physical Attractiveness Television Commercial Network Television 
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Copyright information

© Plenum Publishing Corporation 1985

Authors and Affiliations

  • A. Chris Downs
    • 1
  • Sheila K. Harrison
    • 1
  1. 1.University of Houston—Clear LakeHouston

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