Ethical notions and social life: some problems in the measurement of attitudes

Abstract

In this paper an attempt is made to distinguish three types of ethical orientation. The first one, individually oriented ethics, consists of a set of norms regulating the social behavior of people in which the predominating norms are those which regulate behavior towards other members of small, more or less informal, groups. The second one, socially oriented ethics, does not so much evaluate the personal qualities of the individual nor the various elements of his conduct as a person, but rather the effects caused by the fact that he occupies a definite position in the social structure. Empirical data—based on Polish and American studies—support these distinctions. The third type of ethics, which emerged recently and is based on the concern about population growth, human resources, environment, etc., says that the earth is the only and common home for different social systems. It embraces also the relation of mankind to all other living creatures. This is global ethics.