References
Belson, W.A. (1969). The Semantic Differential Scaling System in Market Research III—Interviewer Deviation from Instructions, Survey Research Centre, London School of Economics and Political Science.
Cannell, C.F. and Robison, S. (1971), “Analysis of individual questions,” in Lansing, J.B., Witney, S.B., and Wolfe, A.C., Working Papers on Survey Research in Poverty Areas, Survey Research Center, Institute for Social Research, University of Michigan.
Cannell, C.F., Lawson, S.A. and Hausser, D.L. (1975). A technique for evaluating interviewer performance, Survey Research Center, Institute for Social Research, University of Michigan.
KrotkiK.J. (1973) “Testability of hypotheses through interview taping as means of social evaluation,” Proceedings of the Social Statistics Section, 1973, pp. 330–335. Washington, D.C.: American Statistical Association.
KrotkiK.J. (1976). “Social survey interviews audiotaped in Gambia and Morocco,” Quality and Quantity 10: 89–92.
SpeakM., (1967). “Communication failure in questioning: errors, misinterpretations and personal frames of reference,” Occupational Psychology 41(4): 169–181.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Morton-Williams, J. The use of “verbal interaction coding” for evaluating a questionnaire. Qual Quant 13, 59–75 (1979). https://doi.org/10.1007/BF00222824
Issue Date:
DOI: https://doi.org/10.1007/BF00222824