Abstract
As the percentage of the population with previous survey experience is high, it is important to study the relation between nonresponse and quality of survey experience. It was hypothesized that the pleasantness of the most recent participation in survey research would influence the willingness of persons to participate again as a respondent in surveys. Results of a survey among 981 respondents in the Netherlands indicate that significantly more respondents with a pleasant most recent survey experience had participated in the past year than respondents with an unpleasant, or indifferent most recent experience. An unpleasant or indifferent most recent participation increased the delay between participations by 50%.
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Nederhof, A.J. When neutrality is negative. Qual Quant 21, 425–432 (1987). https://doi.org/10.1007/BF00172567
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DOI: https://doi.org/10.1007/BF00172567