Skip to main content
Log in

Concentration change and countervailing power in the U.S. food manufacturing industries

  • Published:
Review of Industrial Organization Aims and scope Submit manuscript

Abstract

The purpose of this paper is to determine whether the countervailing power of grocery retailers has had a restraining influence on increases in seller market concentration in the U.S. food manufacturing industries. We empirically test this notion by examining changing four-firm concentration (ΔCR4) from 1967 to 1987 across 48 processed food product classes. Employing a model developed and tested by Venturini, we measure countervailing power of retailers with the share of market sales of private-label products.

For the 20-year period four variables were found to be significant determinants of ΔCR4. However, for the most recent 1977–1987 period, virtually no significant determinants are discovered. Unlike Venturini, no evidence of countervailing power could be detected in the 1980s and only weakly or rarely in the longer period. We suggest that the lax federal antitrust enforcement of the 1980s, measurement problems, or sampling criteria may be responsible for this unexpected outcome.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • BainJ. (1966) International Differences in Industrial Structure, New Haven, CT: Yale University Press.

    Google Scholar 

  • ChuW. and P. R.Messinger (1993) Product Proliferation, Slotting Allowances, and Information, St. Louis, MO: Washington University, unpublished manuscript.

    Google Scholar 

  • ClevingerT. C. and G. R.Campbell (1977) ‘Vertical Organization: A Neglected Element in Market Structure-Performance Models’, Industrial Organization Review, 5, 60–66.

    Google Scholar 

  • ConnorJ. M. (1982) Estimates of Manufacturers' Food and Beverage Shipments Among Major Marketing Channels, 1977, Staff Report No. AGES820416. Washington, DC: Economic Research Service, U.S. Department of Agriculture.

    Google Scholar 

  • ConnorJ. M. (1991) ‘Empirical Challenges in Analyzing Market Performance in the U.S. Food Industries’, American Journal of Agricultural Economics, 72, 1219–1226.

    Google Scholar 

  • ConnorJ. M. (1992) ‘Review of Sunk Costs and Market Structure’, American Journal of Agricultural Economics, 74, 513–515.

    Google Scholar 

  • ConnorJ. M. and E. B.Peterson (forthcoming 1996) ‘New Estimates of Welfare Losses due to Imperfect Competition in U.S. Food Manufacturing’, in DavidMartimort (ed.), Agricultural Markets: Mechanisms, Failures, Regulations. Amsterdam: North-Holland.

    Google Scholar 

  • ConnorJ. M., R. T.Rogers, and V.Bhagavan (1995) Concentration Change and Countervailing Power in the U.S. Food Manufacturing Industries, Staff Paper SP 95–20. West Lafayette, IN: Department of Agricultural Economics, Purdue University.

    Google Scholar 

  • ConnorJ. M. et al. (1985) The Food Manufacturing Industries: Structure, Strategies, Performance, and Policies. Lexington, MA: Lexington Books.

    Google Scholar 

  • CurryB. and K. D.George (1983) ‘Industrial Concentration: A Survey’, The Journal of Industrial Economics, 31, 203–255.

    Google Scholar 

  • FarrisP. W. and K. L.Ailawadi (1992) Retailer Power: Monster or Mouse? Technical Working Paper 92–129. Boston, MA: Marketing Science Institute.

    Google Scholar 

  • GalbraithJ. K. (1952) American Capitalism: The Concept of Countervailing Power, Boston, MA: Houghton Mifflin.

    Google Scholar 

  • GalbraithJ. K. (1954) ‘Countervailing Power’, American Economic Review Proceedings, 51, 1–16.

    Google Scholar 

  • Galbraith, S. (1993) ‘Food-private Label Update’, Bernstein Research Report, December 10, 3–6.

  • HorstT. (1974) At Home Abroad: A Study of the Domestic and Foreign Operations of the American Food-Processing Industry, Cambridge, MA: Ballinger.

    Google Scholar 

  • HughesD. (1994) Breaking with Tradition, Wye, UK: Wye College Press.

    Google Scholar 

  • Linda, R. (1993) The European Agro-Food System, Columbus, OH: North Central Regional Research Project NC-194.

  • de Lisser, E. and K. Helliker (1994) ‘Private Labels Reign in British Groceries’, Wall Street Journal, March 3, B1.

  • MarionB. W. and D.Kim (1991) ‘Concentration Change in Selected Food Manufacturing Industries’, Agribusiness, 7, 415–431.

    Google Scholar 

  • MarionB. W. and the NC-117 Committee (1987) The Organization and Performance of the U.S. Food System, Lexington, MA: Lexington Books.

    Google Scholar 

  • Messinger, P. R. and C. Narasimthan (1991) Has Power Shifted in the Grocery Channel? DE: paper presented at the Marketing Science Conference.

  • Ogilvie, H. (1994) ‘The Big Chill’, The Journal of European Business, March/April, 25–30.

  • ParkerR. C. (1975) ‘Vertical Integration in Food Marketing’, in GuilioPontecorvo (ed.), The Management of Food Policy, New York: Arno Press.

    Google Scholar 

  • ParkerR. C. and J. M.Connor (1979) ‘Estimates of Consumer Loss Due to Monopoly in the U.S. Food Manufacturing Industries’, American Journal of Agricultural Economics, 61, 626–639.

    Google Scholar 

  • PrestonW. P. and J. M.Connor (1992) ‘An Economic Evaluation of Federal Antitrust Activity in the Manufacturing Industries: 1980–1985’, Antitrust Bulletin, 34, 969–996.

    Google Scholar 

  • Rogers, R. T. (1984) Concentration Change in Food and Tobacco Product Classes, 1958–1977, Working Paper No. 74. Madison WI: North Central Regional Research Project NC-117.

  • RogersR. T. and L. M.Petraglia (1994) ‘Agricultural Cooperatives and Market Performance in Food Manufacturing’, Journal of Agricultural Cooperation, 9, 1–12.

    Google Scholar 

  • RogersR. T. and R. J.Tokle (1993) Advertising Expenditures in U.S. Manufacturing Industries, 1967 and 1982, NE-165 Working Paper WP-34, Storrs, CT: University of Connecticut.

    Google Scholar 

  • Rogers, R. T. and Y. Ma (1994) Concentration Change in an Era of Lax Antitrust Enforcement: Evidence from the Food Processing Industries, 1977 to 1987, Montreal, Quebec, paper presented at Northeast Regional Research Project NE-165 conference.

  • RogersRichard T. and Robert J.Tokle, forthcoming (1996) ‘The Economics of Advertising: Where's the Data?’, The Review of Industrial Organization, 5, 675–687.

    Google Scholar 

  • SchererF. M. and D.Ross (1990) Industrial Market Structure and Economic Performance, Third Edition. Boston, MA: Houghton Mifflin.

    Google Scholar 

  • Shapiro, E. (1993) ‘Price Lure of Private-Label Products Fails to Hook Many Buyers of Baby Food, Beer’, Wall Street Journal, May 13, B1.

    Google Scholar 

  • StiglerGeorge J. (1954) ‘The Economist Plays with Blocs’, American Economic Review, 51, 7–14.

    Google Scholar 

  • SuttonJ. (1991) Sunk Costs and Market Structure, Cambridge, MA: MIT Press.

    Google Scholar 

  • Tokle, R. J., R. T. Rogers, and J. W. Adams, ‘Advertising Intensity and Concentration Change in Manufacturing Industries, 1967 to 1982’, Midwestern Journal of Business and Economics, 5, 1–14.

  • Venturini, L. (1993) Vertical Competition, Endogenous Sunk Costs, and Market Structure in Food Industries, Piacenza, Italy: unpublished ms.

  • WillsR. L. and W. F.Mueller (1989) ‘Brand Price and Advertising’, Southern Economic Journal, 56, 383–395.

    Google Scholar 

  • WillsR. L. and R. L.Mentzer (1982) ‘The Effect of Generics on Food Market Structure’, National Food Review, 18, 7–10.

    Google Scholar 

  • Willis, M. S. and R. T. Rogers (1994) ‘Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity’, San Diego, CA: paper at the American Agricultural Economics Association meeting, August 7–10.

  • Willis, M. S. (1992) Leading Firm Heterogeneity as a Determinant of Advertising Intensity in Food and Tobacco Manufacturing, M.S. thesis. Amherst, MA: University of Massachusetts.

  • WrightN. R. (1978) ‘Product Differentiation, Concentration, and Changes in Concentration’, Review of Economics and Statistics, 60, 628–631.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Connor, J.M., Rogers, R.T. & Bhagavan, V. Concentration change and countervailing power in the U.S. food manufacturing industries. Rev Ind Organ 11, 473–492 (1996). https://doi.org/10.1007/BF00157774

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF00157774

Key words

Navigation