Policy Sciences

, Volume 14, Issue 3, pp 279–292 | Cite as

Design in the decision-making process

  • Ernest R. Alexander
Article

Abstract

The design of alternative courses of action is an essential part of decision-making, but one which has been neglected in theory and practice. A pilot study of alternatives' design in organizations suggests that already in the design stage choice focuses on a few alternatives, highlighting the importance of design in affecting the quality of outcomes. Design may be search or creativity, or a blend of both. While search is probably a significant part of design, there may be a residue of basically irrational creativity. These observations suggest that design should be deliberately undertaken in decision- and policy-making, by intensifying search, developing and utilizing design methods, and providing organizational creativity-enhancing environments.

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Copyright information

© Elsevier Scientific Publishing Company 1982

Authors and Affiliations

  • Ernest R. Alexander
    • 1
  1. 1.Department of Urban PlanningUniversity of Wisconsin-MilwaukeeMilwaukeeUSA

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