An Inspiration from Nature Design Methodology for In-Store Displays

  • Athanasios Manavis
  • Theocharis Sourris
  • Eva Dimou
  • Nikolaos Efkolidis
  • Panagiotis KyratsisEmail author
Research Article


Nature is a great laboratory where many experiments are taking place every moment. Especially, nature-based design is perhaps the oldest methodology of design with examples from all over the fields of applied sciences. From the conceptual side, product design uses a different approach in nature-based methodology. The proposed conceptual product design concept is dealing with in-store displays that are inspired from nature forms. Those nature-based design ideas can lead to further opportunities for research and marketing success of the retail industry. A number of illustrative case studies of in-store displays are presented in this paper.


Visual merchandise In-store displays Brand equity Nature-based Conceptual design 



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Copyright information

© Indian Institute of Packaging 2019

Authors and Affiliations

  1. 1.Department of Mechanical Engineering and Industrial DesignWestern Macedonia University of Applied SciencesKila, KozaniGreece

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