Commentary on “Humanistic Management of Social Innovation in Service (SIS): An Interdisciplinary Framework”

  • Raymond P. FiskEmail author


The interdisciplinary framework for bringing humanistic management and service research together contained in “Humanistic Management of Social Innovation in Service (SIS): An Interdisciplinary Framework” is analyzed in this commentary. The humanistic management framework for social innovation in service that the authors propose is quite invigorating. The authors identify many new future service research opportunities.


Social Innovation in Services (SIS) Transformative service research Service encounter Human interactions Compassion Communication Collaboration Dignity Well-being 



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  4. Vargo, S.L. & Lusch, R.F. 2004. “Evolving to a new dominant logic for marketing", Journal of Marketing, Vol. 68 no. January, pp. 1-17.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Marketing, McCoy College of Business AdministrationTexas State UniversitySan MarcosUSA

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