Humanistic Management Journal

, Volume 3, Issue 2, pp 221–232 | Cite as

Ethical Focal Points as a Complement to Accelerated Social Change

  • Andreas Suchanek
  • Elisa Maria Entschew


In times of digitalization and globalization, social expectations change at an increasing pace. In order to provide orientation in times of frequent change, this article argues to reinforce the meaning of moral principles, norms, or values as focal points, which build the basis of mutually aligned behavioral expectations. Accordingly, the paper explains the abstract meaning of focal points – having reciprocal expectations as foundation for social cooperation – as well as the particular relevance of the focal point ‘do no harm’.


Focal points Ethics Acceleration Social change 



We are grateful for insightful comments from anonymous reviewers and linguistic support from Daniel Ritchie.

Compliance with Ethical Standards

Conflict of Interest

On behalf of all authors, the corresponding author states that there is no conflict of interest.


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Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.HHL Leipzig Graduate School of ManagementLeipzigGermany

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