pp 1–8 | Cite as

Are type B investors efficacious? Exploring role of personality in ambidextrous investment decision-making

  • Rupali MisraEmail author
  • Sumita Srivastava
  • D. K. Banwet
Research Article


Despite an intuitive appeal regarding association between personality and investment efficacy, there is a dearth of empirical support for the effects of theoretically meaningful personality difference on intuitive and analytical ability, which further explains investment efficacy. The current study attempts to explore this relationship through survey of 222 active investors in India. The results provide evidence that type B investors have superior intuitive ability, analytical ability and investment efficacy. The study is unique in exploring role of personality in ambidextrous decision-making framework, where rationality and intuition iteratively operates in parallel, yet synchronous fashion. The study documents that type B investors are more efficacious than type A investors.


Personality Investment efficacy Intuitive ability Cognitive capability 



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Copyright information

© Indian Institute of Management Calcutta 2019

Authors and Affiliations

  • Rupali Misra
    • 1
    • 2
    Email author
  • Sumita Srivastava
    • 1
    • 3
  • D. K. Banwet
    • 4
  1. 1.Department of Management, Faculty of Social SciencesDayalbagh Educational Institute (Deemed University)AgraIndia
  2. 2.Amity College of Commerce and FinanceAmity UniversityNoidaIndia
  3. 3.Department of ManagementDayalbagh Educational Institute (Deemed University)AgraIndia
  4. 4.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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