Perspectives on Behavior Science

, Volume 41, Issue 2, pp 503–507 | Cite as

The Power of Narratives Derives from Evoked Behavior

  • David C. PalmerEmail author


The power of stories derives, not from the verbal stimuli themselves, but from the interaction of such stimuli with the on-going idiosyncratic behavior of the listener. This interaction produces behavioral effects that go far beyond what might be expected from a consideration of the narrative as an arrangement of verbal stimuli.


Covert behavior Narrative Verbal behavior 


Compliance with Ethical Standards

Conflict of Interest

The author declares that he has no conflict of interest.


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Copyright information

© Association for Behavior Analysis International 2018

Authors and Affiliations

  1. 1.Department of PsychologySmith CollegeNorthamptonUSA

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