The Power of Narratives Derives from Evoked Behavior
The power of stories derives, not from the verbal stimuli themselves, but from the interaction of such stimuli with the on-going idiosyncratic behavior of the listener. This interaction produces behavioral effects that go far beyond what might be expected from a consideration of the narrative as an arrangement of verbal stimuli.
KeywordsCovert behavior Narrative Verbal behavior
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Conflict of Interest
The author declares that he has no conflict of interest.
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