Academic Psychiatry

, Volume 41, Issue 6, pp 819–822 | Cite as

Exploring the Role of YouTube in Disseminating Psychoeducation

  • Nikki Hei Tong Lam
  • John Ta-Hsiang Tsiang
  • Benjamin K. P. Woo
In Brief Report



Social media can bridge the gap between health care and ethnic minorities over cultural barriers. This study explores the role of YouTube in delivering schizophrenia education to individuals in the USA who are also fluent in Chinese.


Three psychoeducational YouTube videos related to schizophrenia were uploaded. Data were collected for a 12-month period, and results were analyzed using descriptive statistics.


The videos recorded 4935 views with a total viewing time of 35,614 min. The first-episode psychosis video had the most number of views and shares, and the longest total watch time and average view duration. The targeted age group (< 34 years old) comprised about half of the total views and had a 14.4% longer average view duration compared to the overall average.


YouTube is a useful tool that delivers schizophrenia education to Chinese-speaking individuals in the USA. It may also help alleviate the negative stigma regarding schizophrenia and other mental health issues.


Social media Schizophrenia Stigma Communication Mental health 



This study used anonymous data collected exclusively by YouTube and did not pose any risks to the participants.

Compliance with Ethical Standards

A waiver for Institutional Review Board exemption was obtained through the University of California, Los Angeles (UCLA) – Human Subjects Protection Committee.


On behalf of all authors, the corresponding author states that there is no conflict of interest.


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Copyright information

© Academic Psychiatry 2017

Authors and Affiliations

  • Nikki Hei Tong Lam
    • 1
  • John Ta-Hsiang Tsiang
    • 2
  • Benjamin K. P. Woo
    • 3
  1. 1.Northeast Ohio Medical UniversityRootstownUSA
  2. 2.Case Western Reserve UniversityClevelandUSA
  3. 3.University of CaliforniaLos AngelesUSA

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