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Sigala, M. and Robinson, R.: Management and marketing of wine tourism business: theory, practice, and cases

ISBN 978-3-319-75461-1, Palgrave Macmillan, Switzerland, 2019, 388 pp., $149.99 (Hardcover)
  • Saurabh Kumar DixitEmail author
Book Review

The prime travel motives of tourists are to search an enjoyable experience, entertainment, attraction and to explore new, unknown and unusual things. Gastronomy plays a vital role in broadening a destination’s appeal; increasing visitor yield; enhancing visitor experience; strengthening regional identity; and stimulating growth in other allied sectors (Dixit 2019). Wine tourism is an expanding domain and growing its importance in both business and research. The wine industry, which initially focused on wine production, has now begun to incorporate and expand on the experiential and tourism aspects of the industry (Williams 2001). The phenomenon of wine tourism occurs when there is “visitation to vineyards, wineries, wine festivals and wine shows for which grape wine tasting and/or experiencing the attributes of a grape wine region are the prime motivating factors for visitors” (Hall et al. 2002, p. 3).

This edited book comprises of 19 chapters arranged into three parts: the market of...

Notes

References

  1. Dixit S (2019) Gastronomic tourism: a theoretical construct. In: Dixit S (ed) The Routledge handbook of gastronomic tourism. Routledge, AbingdonGoogle Scholar
  2. Hall CM, Sharples L, Cambourne B, Macionis N (eds) (2002) Wine tourism around the world: development, management and markets. Butterworth-Heinemann, AucklandGoogle Scholar
  3. Williams P (2001) Positioning wine tourism destinations: an image analysis. Int J Wine Market 13(3):42–58CrossRefGoogle Scholar

Copyright information

© Springer-Verlag GmbH Germany, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Department of Tourism and Hotel ManagementNorth-Eastern Hill UniversityShillongIndia

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