Current Addiction Reports

, Volume 5, Issue 2, pp 146–157 | Cite as

Media/Marketing Influences on Adolescent and Young Adult Substance Abuse

  • Kristina M. JacksonEmail author
  • Tim Janssen
  • Joy Gabrielli
Adolescent/Young Adult Addiction (T Chung, Section Editor)
Part of the following topical collections:
  1. Topical Collection on Adolescent / Young Adult Addiction


Purpose of Review

We describe the state of research on substance use portrayals in marketing and media, considering exposure to tobacco, alcohol, e-cigarette, and marijuana content. Putative mechanisms are offered, and recommendations are made for effective prevention strategies for mitigating the influence of these portrayals.

Recent Findings

There is consistent evidence that adolescents and young adults are highly exposed to substance use portrayals and that these portrayals are associated with subsequent substance use. Exposure via new media (social networking sites, brand Websites) has risen rapidly. Social norms and cognitions appear to at least partially account for the effects of portrayals on youth substance use.


Digital media has surpassed traditional marketing, which is concerning because youth have on-demand access to content and are active consumers of digital media. Developmentally appropriate media literacy interventions that include a parenting component and target multiple substances and media domains are recommended.


Alcohol Smoking Media Advertising Marketing Adolescent Young adult 


Funding Information

This work was supported by grants K02 AA13938 (PI: Jackson), T32 AA007459 (PI: Monti), and T34 DA037202 (PI: Budney).

Compliance with Ethical Standards

Conflict of Interest

The authors declare that they have no conflict of interest.

Human and Animal Rights and Informed Consent

This article does not contain any studies with human or animal subjects performed by any of the authors.


Papers of particular interest, published recently, have been highlighted as: • Of importance •• Of major importance

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Kristina M. Jackson
    • 1
    Email author
  • Tim Janssen
    • 1
  • Joy Gabrielli
    • 2
  1. 1.Center for Alcohol and Addiction StudiesBrown UniversityProvidenceUSA
  2. 2.Department of Data Science, Geisel School of MedicineDartmouth CollegeHanoverUSA

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