ATZ worldwide

, Volume 121, Issue 11, pp 24–27 | Cite as

"Experiencing the interior is more important than owning the car"

  • Han Hendriks
  • Tim Shih
  • Michael ReichenbachEmail author
Cover Story
Although the preferences of different cultures are important in the design of an interior, they tend to become blurred when it comes to the aspect of quality of life. This is the result of globalization. In the ATZ interview, Han Hendriks and Tim Shih answer questions about the newly formed business unit Yanfeng Technology, as well as the advantages of the new XiM20 concept study for level-5 autonomous driving, and how the scent of pine trees can be digitally changed into that of strawberries.

Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Yanfeng TechnologyNeussGermany
  2. 2.ATZWiesbadenGermany

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