Philosophy & Technology

, Volume 24, Issue 4, pp 455–461 | Cite as

The Evolving Social Responsibilities of Internet Corporate Actors: Pointers Past and Present

Commentary

Abstract

Internet corporate behaviour is slowly showing movement from mere legal compliance towards responsible behaviour. Long-evolved off-line Best Practice for corporate voluntarism is, however, largely absent from the Internet. As a result, corporate efforts to act on societal issues beyond the shareholder dividend suffer avoidable shortcomings in design, delivery and recognition. Internet corporate actors can secure greater acknowledgement for their efforts and enjoy greater success, if they involve other interested parties in these efforts from inception, and commit to continuous improvement of their initiatives on the basis of transparent reporting and structured feedback.

Keywords

Corporate responsibility Internet governance Accountability Stakeholder governance Joint learning Collective intelligence Complex systems Future internet 

Notes

Acknowledgments

The author is an official in the service of the European Commission, currently Director General for Information Society and Media. The views expressed are purely personal. This article reflects an intellectual debt to many mentors, notably Simon Zadek, who is cited, but also to many others whose names do not appear, notably Andrea Glorioso. Any errors of fact and judgement are the author's alone.

References

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  3. Madelin, R. (2000). In M. Darmer and L. Kuyper (Eds.), Industry and the EU. Edward Elgar.Google Scholar
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  5. Zadek, S. (2001). Third Generation Corporate Citizenship Public Policy and Business in Society, Foreign Policy Centre. See also: http://www.zadek.net/blog.

Copyright information

© Springer-Verlag 2011

Authors and Affiliations

  1. 1.Directorate General Information Society and Media, European CommissionBrusselsBelgium

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