Journal of Cancer Education

, Volume 28, Issue 3, pp 597–600

Reducing Cancer Risk in Rural Communities Through Supermarket Interventions

  • Barent N. McCool
  • Conrad P. Lyford
  • Natalie Hensarling
  • Barbara Pence
  • Audrey C. McCool
  • Janani Thapa
  • Eric Belasco
  • Tyra M. Carter
Reflection

DOI: 10.1007/s13187-013-0478-9

Cite this article as:
McCool, B.N., Lyford, C.P., Hensarling, N. et al. J Canc Educ (2013) 28: 597. doi:10.1007/s13187-013-0478-9
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Abstract

Cancer risk is high, and prevention efforts are often minimal in rural communities. Feasible means of encouraging lifestyles that will reduce cancer risk for residents of rural communities are needed. This project developed and tested a model that could be feasibly adopted by rural communities to reduce cancer risk. This model focuses on incorporating multi-faceted cancer risk education in the local supermarket. As the supermarket functions both as the primary food source and an information source in small rural communities, the supermarket focus encourages the development of a community environment supportive of lifestyles that should reduce residents’ risk for cancer. The actions taken to implement the model and the challenges that communities would have in implementing the model are identified.

Keywords

Cancer risk education Community-based cancer education Supermarket-based cancer education Health education Community-based health education Supermarket-based health education 

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  • Barent N. McCool
    • 1
  • Conrad P. Lyford
    • 2
  • Natalie Hensarling
    • 3
  • Barbara Pence
    • 4
  • Audrey C. McCool
    • 5
    • 9
  • Janani Thapa
    • 6
  • Eric Belasco
    • 7
  • Tyra M. Carter
    • 8
  1. 1.Department of Nutrition, Hospitality, and Retailing, College of Human SciencesTexas Tech UniversityLubbockUSA
  2. 2.Agricultural and Applied Economics Department, College of Agricultural Sciences & Natural ResourcesTexas Tech UniversityLubbockUSA
  3. 3.School of Human Sciences, Food, Nutrition, and Dietetics ProgramStephen F. Austin State UniversityNacogdochesUSA
  4. 4.Pathology Department, School of MedicineTexas Tech University Health Sciences CenterLubbockUSA
  5. 5.College of Hotel AdministrationUniversity of Nevada Las VegasLas VegasUSA
  6. 6.Agricultural and Applied Economics Department, College of Agricultural Sciences & Natural ResourcesTexas Tech UniversityLubbockUSA
  7. 7.Department of Agricultural Economics and Economics, College of AgricultureMontana State UniversityBozemanUSA
  8. 8.United Supermarkets, L.L.C.LubbockUSA
  9. 9.LubbockUSA

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