AMS Review

, Volume 3, Issue 4, pp 181–192 | Cite as

Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability

  • Ingo Balderjahn
  • Anja Buerke
  • Manfred Kirchgeorg
  • Mathias Peyer
  • Barbara Seegebarth
  • Klaus-Peter Wiedmann


The “triple bottom line” concept (planet, people, and profit) represents an important guideline for the sustainable, hence future-oriented, development of societies and for the behaviors of all societal members. For institutions promoting societal change, as well as for companies being confronted with growing expectations regarding compelling contributions to sustainable changes, it is of great importance to know if, and to what extent, consumers have already internalized the idea of sustainability. Against the background of existing research gaps regarding a comprehensive measurement of the consciousness for sustainable consumption (CSC), the authors present the result of a scale development. Consciousness was operationalized by weighting personal beliefs with the importance attached by consumers to sustainability dimensions. Four separate tests of the CSC scale indicated an appropriate psychometric quality of the scale and provided support for this new measurement approach that incorporates the environmental, social and economic dimensions of sustainability.


Sustainability Consciousness for sustainable consumption Scale development 


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Copyright information

© Academy of Marketing Science 2013

Authors and Affiliations

  • Ingo Balderjahn
    • 1
  • Anja Buerke
    • 2
  • Manfred Kirchgeorg
    • 2
  • Mathias Peyer
    • 1
  • Barbara Seegebarth
    • 3
  • Klaus-Peter Wiedmann
    • 4
  1. 1.Department of MarketingUniversity of PotsdamPotsdamGermany
  2. 2.Marketing ManagementHHL Leipzig Graduate School of ManagementLeipzigGermany
  3. 3.Institute of MarketingTechnische Universität BraunschweigBraunschweigGermany
  4. 4.Institute of Marketing and ManagementLeibniz University of HannoverHannoverGermany

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