Translational Behavioral Medicine

, Volume 2, Issue 1, pp 10–18

Expanding occupational sun safety to an outdoor recreation industry: a translational study of the Go Sun Smart program

  • Peter A Andersen
  • David B Buller
  • Barbara J Walkosz
  • Michael D Scott
  • Ilima L Kane
  • Gary R Cutter
  • Mark B Dignan
  • Xia Liu
Original Research

DOI: 10.1007/s13142-011-0101-8

Cite this article as:
Andersen, P.A., Buller, D.B., Walkosz, B.J. et al. Behav. Med. Pract. Policy Res. (2012) 2: 10. doi:10.1007/s13142-011-0101-8
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ABSTRACT

A successful occupational sun-protection program was translated to 67 ski areas where the effectiveness of two dissemination strategies was assessed. An industry professional association distributed materials to the resorts. Half of the resorts received the basic dissemination strategy (BDS) in which the materials were simply distributed to the resorts. In a randomized trial, the BDS was compared with an enhanced dissemination strategy (EDS) that added interpersonal contact with managers. Employees (n = 2,228) at worksites that received the EDS had elevated program exposure (74.0% at EDS vs. 57.5% at BDS recalled a message). Exposure increased at two levels of program use: from less than four (55% exposed) to four to eight (68%) and to nine or more (82%) program items in use. More employees exposed to messages engaged in sun-safety behaviors than those unexposed. At worksites using nine or more items (versus 4–8 or <4), employees engaged in additional sun-safety behaviors. Program effects were strongly mediated by increased self-efficacy. Partnerships with industry associations facilitate dissemination of evidence-based programs. Dissemination methods are needed to maximize implementation and exposure to reduce health risk behaviors.

KEYWORDS

Sun safety Translational research Health communication campaign Skin cancer prevention Diffusion of innovation Occupational health 

Copyright information

© Society of Behavioral Medicine 2011

Authors and Affiliations

  • Peter A Andersen
    • 1
  • David B Buller
    • 2
  • Barbara J Walkosz
    • 2
  • Michael D Scott
    • 3
  • Ilima L Kane
    • 2
  • Gary R Cutter
    • 4
  • Mark B Dignan
    • 5
  • Xia Liu
    • 2
  1. 1.School of CommunicationSan Diego State UniversitySan DiegoUSA
  2. 2.Klein Buendel Inc.GoldenUSA
  3. 3.Mikonics Inc.AuburnUSA
  4. 4.University of AlabamaBirminghamUSA
  5. 5.University of KentuckyLexingtonUSA

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