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Journal of Service Science Research

, Volume 10, Issue 2, pp 167–188 | Cite as

Service Convenience and Post-Purchase Behaviour of Online Buyers: An Empirical Study

  • Mohd Afaq Khan
  • Sablu KhanEmail author
Research Papers
  • 4 Downloads

Abstract

The purpose of this study is to test the proposed research model for measuring the effects of service convenience on the post-purchase behaviour of the Indian consumers in e-retailing. The constructs were taken from the previous literature and were validated through confirmatory factor analysis. The structural equation modelling using AMOS 20.0 was employed to test the causation of service convenience with post-purchase behaviour such as customer satisfaction, loyalty intention, Trust etc. This study contributes the literature of service marketing by incorporating the effect of service convenience on post-purchase behaviour of the customers in e-retailing, especially in Indian context.

Keywords

Service convenience Loyalty intention Satisfaction E-retailer Trust India 

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Copyright information

© The Society of Service Science and Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Business Administration, Frank & Debbie Islam Management ComplexAligarh Muslim UniversityAligarhIndia

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