Conquering the Challenge of Continuous Business Model Improvement

Design of a Repeatable Process
  • Benedikt Simmert
  • Philipp Alexander Ebel
  • Christoph Peters
  • Eva Alice Christiane Bittner
  • Jan Marco Leimeister
Research Paper


In an atmosphere of rapidly changing business environments and intense competition, adequate and timely business models are crucial for companies. Current research mainly focuses on business model development that often neglects the legacy of established companies. The paper at hand addresses this research gap by a process design which allows established companies to rethink, improve, and continually innovate their business models. Following a design science research approach, requirements for improving business models are identified by the analysis of existing literature and by expert interviews. Collaboration Engineering and a multilevel evaluation are applied to create a continuous and implementable process design for business model improvement – including specific activities, instructions, and tools. The process design represents a nascent design theory in form of an “invention” type of knowledge contribution. Moreover, going beyond existing literature, the importance of collaboration between participants in a business model improvement project is highlighted. From a practical perspective, the developed process design enables companies for continuous and recurring business model improvement without the ongoing support of professional moderators or consultants.


Business model improvement Collaboration engineering Collaboration process design approach Facilitation process model Systematic process design Established companies 

Supplementary material

12599_2018_556_MOESM1_ESM.pdf (175 kb)
Supplementary material 1 (PDF 175 kb)


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Copyright information

© Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018

Authors and Affiliations

  • Benedikt Simmert
    • 1
  • Philipp Alexander Ebel
    • 1
  • Christoph Peters
    • 1
    • 2
  • Eva Alice Christiane Bittner
    • 3
  • Jan Marco Leimeister
    • 4
    • 5
  1. 1.Information Systems, Research Center for IS Design (ITeG)University of KasselKasselGermany
  2. 2.Institute for Information ManagementUniversity of St. GallenSt. GallenSwitzerland
  3. 3.Information SystemsUniversity of HamburgHamburgGermany
  4. 4.Chair for Information Systems, Institute for Information ManagementUniversity of St. GallenSt. GallenSwitzerland
  5. 5.Chair for Information Systems, Research Center for IS Design (ITeG)University of KasselKasselGermany

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