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Business & Information Systems Engineering

, Volume 57, Issue 5, pp 339–343 | Cite as

Digital Transformation Strategies

  • Christian MattEmail author
  • Thomas Hess
  • Alexander Benlian
Catchword

Background and Basic Understanding

In recent years, firms in almost all industries have conducted a number of initiatives to explore new digital technologies and to exploit their benefits. This frequently involves transformations of key business operations and affects products and processes, as well as organizational structures and management concepts. Companies need to establish management practices to govern these complex transformations. An important approach is to formulate a digital transformation strategy that serves as a central concept to integrate the entire coordination, prioritization, and implementation of digital transformations within a firm.

The exploitation and integration of digital technologies often affect large parts of companies and even go beyond their borders, by impacting products, business processes, sales channels, and supply chains. Potential benefits of digitization are manifold and include increases in sales or productivity, innovations in value creation,...

Keywords

Digital transformation framework Cross-functional strategy Digital technologies 

References

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Copyright information

© Springer Fachmedien Wiesbaden 2015

Authors and Affiliations

  • Christian Matt
    • 1
    Email author
  • Thomas Hess
    • 1
  • Alexander Benlian
    • 2
  1. 1.Institute for Information Systems and New MediaLudwig-Maximilians-Universität MünchenMunichGermany
  2. 2.Chair of Information Systems and E-ServicesTechnische Universität DarmstadtDarmstadtGermany

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