Anything Relationship Management

  • Johannes Britsch
  • Silvia Schacht
  • Alexander Mädche

The Growing Importance of Networking

Our lives are being influenced by an increasingly complex networking and relationship environment: over 800 million people now have Facebook accounts (Facebook Statistics 2011). We can now manage our domestic appliances remotely using mobile devices, for example, cookers, heating systems, and washing machines can be controlled from afar at the touch of a button. The so called Quick Response (QR) codes are being used more and more as a real-time medium for communicating product information. Web pages and applications exchange information about our preferences and our behaviors using programming interfaces.

There is a growing trend towards ever increasing network density, especially in the business environment. The digital linking of both people and things is becoming more and more popular. Existing business models are optimized by displaying relationships explicitly, thereby creating new business processes or, in some cases, entire business models....


Customer Relationship Management Information System Engineer Strategic Human Resource Management Customer Relationship Management System Customize Mass Production 
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Copyright information

© Gabler Verlag 2012

Authors and Affiliations

  • Johannes Britsch
    • 1
  • Silvia Schacht
    • 2
  • Alexander Mädche
    • 3
  1. 1.Institute for SME ResearchUniversity of MannheimMannheimGermany
  2. 2.Chair of Information Systems IV (ERIS)University of MannheimMannheimGermany
  3. 3.Chair of Information Systems IV (ERIS), Institute for Enterprise SystemsUniversity of MannheimMannheimGermany

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