Understanding cross-cultural adoption of a first aid app

  • Maurice Said
  • Amanda Hughes
  • Susan Anson
  • Hayley Watson
  • Michael Klafft
  • Karin Metz
  • Eridy Lukau
Original Paper

Abstract

The increased availability of Wi-Fi and Internet coverage, coupled with the widespread use of Smartphones and tablet computers has facilitated the quick and efficient transfer of information through digital media, as well as the structured organisation of information into third-party apps. This paper focuses specifically on the use of a First Aid App in emergency situations, including large-scale critical events. We provide a comparative analysis of user engagement with a first aid app across nine culturally diverse countries. Due to the reported lack of reliable information provided by first aid and emergency apps generally, we analyse how organisational reputation affects user engagement with the app and provide a comparative analysis of user engagement during crises across countries with varying levels of risk. We determine that the key motivations influencing app uptake are largely dependent on users’ risk awareness and the local reputation of the app provider. We illustrate how such apps may contribute valuable insights into user behaviour during critical events across varying contexts of risk that can help fine tune user requirements for health and emergency apps across different risk contexts.

Keywords

First aid Mobile applications Red cross Risk Preparedness Cross-cultural adoption 

Notes

Compliance with ethical standards

Conflict of interest

The authors declare that they have no conflict of interest.

Funding

There is no funding source.

Ethical approval

This article does not contain any studies with human participants or animals performed by any of the authors.

Informed consent

Informed consent was obtained from all individual participants included in the study.

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Copyright information

© IUPESM and Springer-Verlag Berlin Heidelberg 2017

Authors and Affiliations

  1. 1.Trilateral Research Ltd.LondonUK
  2. 2.EngineeringUtah State UniversityLoganUSA
  3. 3.Fraunhofer Institute for Open Communication SystemsBerlinGermany
  4. 4.Global Disaster Preparedness Centre (GDPC)WashingtonUSA

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