E-learning assessment for tourism education LISREL assisted intercultural tourism perception and data integrated satisfaction perspectives
- 22 Downloads
With the intensification of global integration, education internationalization has become one of the important indicators for evaluating the level of higher education development in a country. From the total income of tourism in recent years and its contribution to China’s GNP, it can be seen that the tourism industry has a strong development momentum. Tourism culture has become a mobile culture of which essence is cross-cultural tourism. Therefore, studying tourism from an intercultural perspective is an inevitable trend under the globalization of international tourism. Meanwhile, the contribution of tourism education talents is an important guarantee for the sustainable development of tourism. The dominant growth of the tourism industry has undoubtedly promoted the in-depth development of tourism education. Therefore, the development of tourism education and tourism industry should be a dynamic development pattern which promotes each other. This article regards the relationship between perception and satisfaction as the starting point and introduces the LISREL model into cross-cultural tourism research. This paper constructs a cross-cultural tourism research model and studies the relationship between perception and satisfaction, which can also be used to study other aspects of cross-cultural tourism.
KeywordsE-learning Cross-cultural tourism Evaluation Satisfaction Data integration
- Argyle, M. (1982). Studies in cross-cultural interaction: Intercultural communication culture in contact (pp. 179–192). Oxford: Pergamon Press.Google Scholar
- Liang, W., & Li, W. (2011). Research on localization and internationalization development strategy of tourism education in Macao. Conference of “Tourism Journal” China Tourism Research. Google Scholar
- Samovar, L. A., & Porter, R. E. (1988). Intercultural communication: A reader (5th ed., pp. 234–250). Belmont, CA: Wordsworth Publishing Company.Google Scholar
- Siddiquiz, D. A. (1995). Tourism, modernity and nostalgia. In The future of anthropology its relevance to the contemporary world, London & Atlantic (pp. 160–179).Google Scholar
- Young, J. R. (2013). “Badges” earned online pose challenge to traditional college diplomas [EB/OL]. http://chronicle.com/article/Badges-Earned-Online-Pose/130241/, 2013-09-08.