When does it pay off to integrate sustainability in the business model? – A game-theoretic analysis

  • Henner Gimpel
  • Valerie Graf-DraschEmail author
  • Alexander Kammerer
  • Maximilian Keller
  • Xinyi Zheng
Research Paper
Part of the following topical collections:
  1. Special Issue on "Sustainability in business models in the network economy"


Acknowledging sustainability as a challenge of utmost importance, organizations face questions on dealing with different dimensions of sustainability. Respective actions include a fundamental shift in the purpose of business and almost every aspect of how it is conducted, or in short: an integration of sustainability in organizations’ business model. However, as sustainability is no altruistic end in itself, respective transformation must resonate with organizations’ economic conditions and their position in the market. But when does it pay off for organizations to integrate sustainability in their business model? Within this research paper we find answers by applying a game-theoretic framework and examining competition strategies for organizations integrating sustainability in their business model. Hereby we consider different market scenarios where symmetric and asymmetric, weak and strong, as well as a varying number of organizations interact. Our results suggest different strategies organizations can apply to gain competitive advantage.


Sustainability Sustainability business model Game theory; 

JEL classification




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Copyright information

© Institute of Applied Informatics at University of Leipzig 2019

Authors and Affiliations

  1. 1.FIM Research Center, University of Augsburg, Project Group Business & Information Systems Engineering of the Fraunhofer FITAugsburgGermany
  2. 2.FIM Research Center, University of AugsburgAugsburgGermany

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