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International Journal of Social Robotics

, Volume 8, Issue 2, pp 211–221 | Cite as

Robovie as a Mascot: A Qualitative Study for Long-Term Presence of Robots in a Shopping Mall

Article

Abstract

This paper, which reports a qualitative study on a social robot in a local shopping mall in Japan, explores how visitors interacted, understood, and accepted it. In the shopping mall where we conducted our study, Robovie, a humanoid robot, has been tested for 3 years. Based on this context of long-term exposure to a social robot, we conducted short-term interviews and observations with the visitors to the mall. We analyzed the obtained qualitative data by a grounded-theory approach and identified four common trends: (1) association of the robot with its location; (2) assigning of future roles to the robot; (3) perceiving it as a form of entertainment for children, i.e., as a mascot; and (4) perception of autonomy is independent of how the robot works. One might expect people to automatically see the robot as a utility, but instead they tended to consider it a suitable mascot.

Keywords

Communication robots Social robots Robots in public place Qualitative study 

Notes

Acknowledgments

We thank Dr. Koizumi, Mr. Hato, and Ms. Taniguchi for their help. This research was supported by JST CREST.

Supplementary material

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Supplementary material 1 (txt 3 KB)
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Copyright information

© Springer Science+Business Media Dordrecht 2015

Authors and Affiliations

  1. 1.Department of AnthropologyUniversity of ChicagoChicagoUSA
  2. 2.Advanced Telecommunications Research Institute International IRCKeihanna Science CityJapan

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