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Base-of-the-Pyramid-Strategien in Emerging Markets: Interorganisationales Lernen zur Kreation von Innovationen in sektorübergreifenden Partnerschaften

  • Ronald VennEmail author
  • Nicola Berg
Fachbeitrag

Zusammenfassung

Sektorübergreifende Partnerschaften sind wesentlicher Bestandteil von Unternehmensstrategien zum Eintritt in unerschlossene Marktsegmente an der sog. Basis der ökonomischen Pyramide (BoP) in Emerging Markets. Ziel der sektorübergreifenden Kollaboration ist die gemeinschaftliche Kreation innovativer Produkte, Dienstleistungen und inklusiver Geschäftsmodelle, welches jedoch selten gelingt. In der wissenschaftlichen Forschung wurde bisher versäumt eine systematische Analyse der Bedingungen und des Prozesses sektorübergreifender Kollaboration im Rahmen von BoP-Strategien vorzunehmen. Dieser Beitrag entwickelt ein empirisch prüfbares Forschungsmodell zur vollständigen Analyse der Kollaboration in sektorübergreifenden Partnerschaften. Motivation, Rezeptivität und Transparenz werden als wesentliche Bedingungen interorganisationalen Lernens identifiziert, welches die Voraussetzung zur gemeinschaftlichen Kreation von Innovationen darstellt.

Schlüsselwörter

Base-of-the-Pyramid Internationales Management Sektorübergreifende Partnerschaften Wissenstransfer Innovation 

Base-of-the-Pyramid strategies in emerging markets: Innovation co-creation and interorganizational learning in cross-sector partnerships

Abstract

Cross-sector partnerships are essential to enter market segments at the “Base of the Pyramid” (BoP). Co-creation of innovative products, services, and inclusive business model are desired outcomes of collaboration. However, this is rarely achieved. BoP research still lacks empirical analyses of preconditions and the process of cross sector collaboration. Based on interorganizational learning literature this paper develops a research model for empirical evaluations. Motivation, receptiveness, and transparency are identified as major preconditions of interorganizational learning. Without an interorganizational learning process co-creation of pioneering solutions is unlikely to occur in cross-sector partnerships.

Keywords

Base-of-the-Pyramid Internationales management Cross-sector partnerships Interorganizational learning Knowledge transfer Innovation co-creation 

JEL Classification

O31 D74 D83 

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© Gabler Verlag 2011

Authors and Affiliations

  1. 1.Lehrstuhl für Strategisches ManagementUniversität HamburgHamburgDeutschland

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