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Why fintechs cooperate with banks—evidence from germany

  • Max Bömer
  • Hannes MaxinEmail author
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Abstract

We developed a conceptual framework to explain why young financial technology companies (fintechs) cooperate with incumbents from the finance sector. Examining 14 case studies on fintech-bank cooperation, we identified three main reasons: first, banks enable a fintech’s market entry; second, banks increase a fintech’s profits; and finally, banks enable new fintech products. We observed that each of these reasons is related to particular resources, which fintechs obtain through their cooperation partner. Additionally, we found that fintechs use different label approaches to sell their products when they cooperate with banks. Based on these results, we developed propositions that can be tested in future research.

Zusammenfassung

In der vorliegenden Fallstudie wird ein konzeptioneller Rahmen entwickelt, um aufzuzeigen, warum junge Finanztechnologieunternehmen (Fintechs) Kooperationen mit etablierten Finanzinstituten anstreben. Zur Untersuchung dieser Fragestellung werden 14 Kooperationen zwischen Fintechs und Banken in Deutschland betrachtet. Die Ergebnisse zeigen, dass Banken durch die Bereitstellung von bestimmten Ressourcen (1) den Markteintritt der Fintechs erst ermöglichen, (2) die Gewinne der Fintechs steigern und (3) an der Entwicklung neuer Produkte der Fintechs beteiligt sind. Darüber hinaus zeigt die Studie, dass Fintechs bestimmte Label-Varianten zur Vermarktung ihrer Produkte verwenden, wenn eine Kooperation mit einer Bank vorliegt. Auf Basis dieser Ergebnisse werden Propositionen entwickelt, welche in zukünftigen Forschungsarbeiten überprüft werden können.

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Copyright information

© Springer-Verlag GmbH Deutschland, ein Teil von Springer Nature 2018

Authors and Affiliations

  1. 1.Manchot Graduate School (Heinrich-Heine-University Duesseldorf)DuesseldorfGermany
  2. 2.Institute of MicroeconomicsLeibniz University of HannoverHannoverGermany

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