Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
- 375 Downloads
Students’ trust in their university is a topic that has been scientifically discussed. In practice, there is the need for higher education institutions (HEIs) to objectify their students’ trust. However, there is a limitation in the amount of works that aimed to measure and better understand their students’ satisfaction, particularly. It has been noticed a shortage of empirical work on the subject in the South hemisphere. It was also found that few studies investigated and compared students’ perception of trust in the public and private spheres. Seeking to fill this gap, a quantitative and descriptive study was made in two universities from the countryside of Brazil, a public one and a private one. An amount of 513 students of the business area courses (Management, Accounting and Tourism Business) took part in the study. For data analysis, first it was used the Exploratory Factor Analysis, and then, the T-Test and the ANOVA and Regression methods. The results indicate that students belonging to a private university trust more in it than students from a public university trust their institution. It was also found that women rely more on their universities than men, and that trust in the university by the students tends to decrease with time. It is therefore suggested that educational managers develop strategies and permanent actions to promote students’ trust.
KeywordsPublic University Private University Students Trust
- Adams, C. M., & Forsyth, P. B. (2007). Determinants of parent-school trust: A multilevel analysis. In: Annual Meeting of the American Research Association (AERA), Chicago, IL.Google Scholar
- Azevedo, P., Pacheco, A. S. V., & Melo, P. A. (2014). Reflections on transformations Public Management under the Brazilian University Extension. International Journal of Advances in Management and Economics, 3, 149–158.Google Scholar
- CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior. http://qualis.capes.gov.br/webqualis/publico/pesquisaPublicaClassificacao.seam?conversationPropagation=begin. Accessed 13 Aug 2015.
- De Macedo Bergamo, F. V., Giuliani, A. C., & Galli, L. C. D. L. A. (2011). Modelo de lealdade e retenção de alunos para instituições do ensino superior: um estudo teórico com base no marketing de relacionamento. BBR-Brazilian Business Review, 8(2), 43–66.Google Scholar
- Delgado-Ballester, E., & Luis Munuera-Alemán, J. (2005). Does brand trust matter to brand equity. Journal of Product & Brand Management, 14(3), 187–196.Google Scholar
- Delgado-Ballester, E., & Luis Munuera-Alemán, J. (2001). Brand trust in the context of consumer loyalty. European Journal of Marketing, 35(11/12), 1238–1258.Google Scholar
- Dugaich, C. (2005). Marketing de Relacionamento nas Instituições de Ensino. In.: Colombo, Sonia Simões Colombo et al. A Essência do Marketing Educacional. Marketing Educacional em Ação: estratégias e ferramentas. Porto Alegre: Bookmam. (In Portuguese).Google Scholar
- Fukuyama, F. (1995). Trust: the social virtues and the creation of prosperity. World and Ir, 10, 264–268.Google Scholar
- Gambetta, D. (1988). Can we Trust, Trust? Trust: Making and breaking cooperative relationships (Doctoral dissertation, Ed, D. Gambetta, Oxford: Blackwell: 213–237).Google Scholar
- Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados. Porto Alegre: Bookman Editora. (In Portuguese).Google Scholar
- Harwood, W. (2012). The logic of trust. University of York: Computer Science.Google Scholar
- INEP - Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira. Disponível em: http://portal.inep.gov.br/visualizar/-/asset_publisher/6AhJ/content/matriculas-no-ensino-superior-crescem-3-8. Accessed 16 Sept 2015.
- Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 20–38.Google Scholar
- Newton, K., & Norris, P. (2000). Confidence in public institutions: Faith, culture or performance? Essex: Kenneth Newton, Department of Government, University of Essex (UK).Google Scholar
- Santos, C. P. D., & Fernandes, D. V. D. H. (2008). A recuperação de serviços como ferramenta de relacionamento e seu impacto na confiança e lealdade dos clientes. Revista de Administração de Empresas - REA, 48(1), 10–24 (In Portuguese).Google Scholar
- Six, F. (2003). The dynamics of trust and trouble. In B. Nooteboom (Ed.), The trust process. Cheltenham: Chapters.Google Scholar
- Stajkovic, A. D., Lee, D., Greenwald, J. M., & Raffiee, J. (2015). The role of trait core confidence higher-order construct in self-regulation of performance and attitudes: Evidence from four studies. Organizational Behavior and Human Decision Processes.Google Scholar
- Thomas, L. (2012). Building student engagement and belonging in Higher Education at a time of change. Paul Hamlyn Foundation, 100.Google Scholar
- Vlachos, P. A., Theotokis, A., & Panagopoulos, N. G. (2010). Sales force reactions to corporate social responsibility: Attributions, outcomes, and the mediating role of organizational trust. Industrial Marketing Management, 39(7), 1207–1218.Google Scholar