Current Psychology

, Volume 18, Issue 1, pp 104–117 | Cite as

Computer graphic studies of the role of facial similarity in judgements of attractiveness

  • I. S. Penton- Voak
  • D. I. Perrett
  • J. W. Peirce


Anecdotally, spouses are often said to resemble one another. This study investigates the effects of similarity between participants and stimuli on judgements of facial attractiveness: does “like prefer like”? Using computer graphic techniques, opposite sex facial stimuli were generated from subjects' photographs. Experiment 1 showed a correlation between attractiveness and similarity but the effect can be explained by the attractiveness of average faces. Beyond this, there was a trend for individual subjects to rate opposite sex images with a similar face shape to their own face as more attractive than other subjects. Experiment 2 allowed subjects to interactively manipulate an opposite sex facial image along a continuum from a self-similar shape, through an average face shape, to a face with opposite characteristics. No significant preferences for self-similar or opposite characteristics were found. Preferences for average faces are stronger than preferences for self-similar faces.


Current Psychology Japanese Quail Facial Attractiveness Attractiveness Rating Male Face 
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Copyright information

© Springer 1999

Authors and Affiliations

  • I. S. Penton- Voak
    • 1
  • D. I. Perrett
    • 1
  • J. W. Peirce
    • 1
  1. 1.School of PsychologyUniversity of St. AndrewsUSA

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