Current Psychology

, 27:145

Fear Appeals Revisited: Testing a Unique Anti-smoking Film

Article

DOI: 10.1007/s12144-008-9029-7

Cite this article as:
Schmitt, C.L. & Blass, T. Curr Psychol (2008) 27: 145. doi:10.1007/s12144-008-9029-7

Abstract

Past research has found that fear-arousing persuasive messages can significantly affect attitudes, intentions, and behaviors. In this study, participants in high and low threat conditions viewed appropriately edited versions of a unique fear appeal video used in the American Lung Association’s anti-smoking campaign, while control condition participants viewed no film. Threat condition participants expressed stronger anti-smoking behavioral intentions than did control condition participants. These results represent the first effectiveness test of this widely used film.

Keywords

Adolescents Fear appeals Persuasive communication Smoking Tobacco Prevention 

Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.RTI InternationalWashingtonUSA
  2. 2.Department of PsychologyUniversity of Maryland Baltimore CountyBaltimoreUSA

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