Publishing Research Quarterly

, Volume 35, Issue 4, pp 697–703 | Cite as

Overview of the Brazilian Bookselling Industry Crisis

  • Marcos da Veiga PereiraEmail author


The Brazilian book market has undergone an unprecedented crisis since 2015 which reached its most dramatic moment at the end of 2018 when the two main bookstore chains, Cultura and Saraiva, filed for bankruptcy in the Rio de Janeiro courts. Cultura and Saraiva jointly represent around 40% of general book sales (fiction and non-fiction) in Brazil. Why Brazilian book industry has disappointed those who had predicted a brilliant future in the earliest 2000 decade? This study gives an overall analysis of the reasons why the industry almost collapsed and shares thoughts and challenges for the future of The Brazilian Book Industry.


Brazil Brazilian Saraiva Cultura Book market Bankruptcy Price war Inflation Crisis Future 


Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.Rio de JaneiroBrazil

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