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Publishing Research Quarterly

, Volume 35, Issue 3, pp 532–533 | Cite as

Tanya Hall: Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry

Greenleaf Book Group, Austin, Texas, 2018, 224 pp, Hardcover, $21.95, ISBN 978-0-451-49452-8
  • Sean Costigan
Book Review
  • 41 Downloads

So you want to be a thought-leader? And you have an idea for a book and you want to see it published to grow awareness of your expertise? Perhaps you even have dreams of doing it all yourself—from writing to publishing, connecting with your readers, brand building to marketing, and maybe producing a best seller or just making some money for that neglected Individual Retirement Account of yours? If so, then “Ideas, Influence and Income” (Greenleaf, 2018) is your book.

With this keen introduction to the world of publishing Tanya Hall, CEO of Greenleaf Book Group, has done writers and book publishers a great service by articulating not just the work involved in crafting an idea into a book and building a brand to sustain your efforts, but the value of that work at each step of the publishing enterprise.

“Ideas, Influence and Income” is part reference, part guide and is brimming with key details about what to do and—perhaps more importantly—what not to do. Unpacking people’s assumptions...

Notes

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  • Sean Costigan
    • 1
  1. 1.Defense PressNew YorkUSA

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