Publishing Research Quarterly

, Volume 32, Issue 3, pp 247–260 | Cite as

Mobile and Digitally-Mediated Publishing Strategies in China: An Overview of Evolving Business Models

  • Ying PengEmail author


This paper provides an overview of the e-book publishing industry in China and its changing business models. As the conventional publishing industry has continued to contract, digitization is becoming increasingly popular. Although China is an influential developing country undergoing rapid change, a dearth of research on its digital publishing industry exists at the present time. This article therefore explores two main research questions: (1) What are the recent trends and business models of digital publishing in China? (2) How might we evaluate the effectiveness and efficiency of such business models? To this end, multiple case studies are employed, as is the paradigm of structure-conduct-performance (SCP). It is proposed that Content plus App and Content plus Device are the basic business models for Chinese digital content producers and distributors.


Book publishing Business model Cloudary Digital publishing e-book SCP Shanda 


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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  1. 1.School of Journalism and CommunicationsRenmin University of ChinaBeijingChina

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